A girl, a love for baking and a kitchen drawer full of potential…
The brand started at the heart of the kitchen - with that one crazy drawer of potential - holding the necessary tools to bake a treat or two, the nostalgia to reminisce on childhood memories and the power to lift the stress of the day, awaken the senses & create pure indulgence.
From the humble kitchen drawer, the passion for baking grew and with it came an equal passion to share these delicious creations with the world and My Kitchen Drawer was born as an outlet to inspire others to open up their kitchen drawer and create.
Over the years, My Kitchen Drawer expanded to become one cupboard, two cupboards and eventually a full kitchen of baking possibility, but one mission always remained - to provide budding bakers with easy-to-follow recipes that are fun, creative and crafted in the comfort of home.
Brand founder Alix's second passion blossomed as she recognised a gap for capturing these creations in a way that sparks the senses and allows the viewer to almost feel the texture of the bake and taste it through the lens and from this, My Kitchen Drawer branched into food photography & videography services.
A sprinkle of us…
My Kitchen Drawer works collaboratively with brands to sprinkle creativity and imagination on their content, to connect with their core customer the enthusiastic home baker with a crazy drawer of possibility and a sweet tooth.
Why do we do what we do?
Baking is home…
When we think of baking, we think of home - comfort, nurture, creativity, love and laughter - and we hold huge value in making this accessible to every home. Our brand values simplicity and accessibility, demonstrating that with basic tools, ingredients and an easy- to-follow recipe, anyone can create delicious and visually creative treats for themselves and their families.
We want to empower our audience to explore their creativity in the kitchen, using what they have available to them and their imagination.
Stimulating the senses…
There’s a place where the scent of warm dough and the sound of a mixer whirring can transport you to a sanctuary of comfort. As humans we have an emotional connection to food and through our brand, we strive to tell stories, share memories, evoke emotions, and bring people together by creating sensory experiences that our community connect with.
We capture everything from the vibrant colours and mouth-watering textures right through to imagining the sound of the sprinkle and drip; truly bringing food to life.
Vision into visuals…
At My Kitchen Drawer, we are dedicated to transforming culinary visions into visually captivating stories. Our commitment goes beyond simply snapping pictures; we immerse ourselves in the essence of your brand, guide and consult on concepts that resonate and connect with your audience and ultimately delivering out-of-the-box solutions that stretch the imagination.
We value the importance of every detail and work collaboratively with brands to create a brief that leaves no stones unturned and brings a fresh perspecive.
